PRIVACY POLICY

Data Protection Policy

Apriati’s Commitment To Your Privacy

Apriati respects your privacy and your desire to understand how your information will be handled and used. This Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide. Apriati will ensure that all information protection and customer legislation standards are met when handling any of your personal information.

What Information Do We Collect And How Do We Use It?

We collect and use information about you to ensure that we can continue to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase, shop online or register to take part in a competition. We also collect elements of your information indirectly such as the route you have taken around the Apriati Stores.

Your shopper will collect information relevant to you in order to curate the most exclusive and luxurious personalised retail experience. 

Information Collected When You Make A Purchase

When you make a purchase at any of our retail stores or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we need to collect your shipping and invoicing information in order to process the sales. We do not keep your credit card details.

Where you place an order with Apriat for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third party couriers to deliver your order and will need to share your contact information with them for this purpose.

Managing Your Marketing Preferences

At any point that you interact with us, you may be given the opportunity to opt-in to receive Apriati marketing communications. Apriati will only send you marketing communications where you have consented to receive them and using your preferred channels of communication. To ensure that you are still happy to hear from us, if you have not updated your marketing preferences in two years, we will contact you to remind you that you can opt-out of receiving marketing communications at any time:

Where you have not made a purchase with Apriati during this two year period, we will only continue to send you marketing communications where you expressly tell us that you want to. If you do nothing, then we will stop sending you marketing communications.
Where you have made a purchase with Apriati during this period, we will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy for Apriati to continue to send you marketing communications in the same way.

Please note that when you visit one of Apriati’s stores our partners may also ask if you want to sign up to receive marketing communications.

Apriati Personal Shopping Services

In order to deliver the best possible customer experience, Apriati offers a variety of Personal Shopping services that may involve you sharing additional personal information about yourself with Apriati so that we can tailor your shopping experience to provide you with recommendations of products and services that may be relevant to your lifestyle and preferences.

We understand that as part of this, you may share with us sensitive information about your personal circumstances or festivals and holidays that are important to you. Apriati will always ensure that we have your consent to use this sensitive information as part of the Personal Shopping service.

The level and content of the information that you provide to Apriati and the communications that you receive as part of the Personal Shopping service is always set and agreed to by you. You can discuss these arrangements and change them at any time by speaking to the Shopping team directly. Please note that your Personal Shopping arrangements are not part of Apriati general marketing communications and cannot be managed through the Preference Centre. To ensure that you are still happy with the service provided by Apriati, if we have not discussed your existing arrangements with you for 2 years, we will contact you to check that you are still happy with these arrangements. If we are unable to contact you for any reason, your existing personal details will be retained but your account will be set as “dormant” until we can confirm that you are happy to continue using the service (please note that we will delete any sensitive information about you while the account is dormant). If we are unable to reach you for a further 2 years, then we will delete all information held by the Personal Shopping team and formally close your Personal Shopping account.
 

Shopping Online

When you visit apriati.com, we collect information about your device to ensure we can continue to drive innovation and improve usability to benefit your online shopping experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Examples of where these cookies are used include: to store how many items are in your shopping bag, to determine anonymously when you are signed in, to determine which currency we should use based on your preferred delivery location when displaying prices to you, and to allow you to move back and forth between browser screens (UserReplay). Other cookies are used for analytics purposes such as Google Analytics, which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site. 

When you make a purchase on apriati.com, we will collect information about you to ensure we can fulfil your order or chosen service (including your name, contact details and delivery address). You will be offered the opportunity to use our guest checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password. Once you have created an account.
 

Cookies on the Apriati website:

This site, like many others, uses small files called cookies to help us customise your experience. Find out more about cookies and how you can control them.
Cookies' are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences. You can think of cookies as providing a 'memory' forthe website, so that it can recognise you when you come back and respond appropriately.

Anonymous analytics cookies:
Every time someone visits our website, software provided by another organisation generates an 'anonymous analytics cookie'.
These cookies can tell us whether or not you have visited the site before.
Your browser will tell us if you have these cookies and, if you don't, we generate new ones. 
This allows us to track how many individual users we have, and how often they visit the site. 
Unless you are signed in to the Guardian, we cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username and email address.

Geotargetting cookies:
These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on a web page.

Registration cookies:
When you register with the Apriati, we generate cookies that let us know whether you are signed in or not.
Our servers use these cookies to work out which account you are signed in with.

How do I turn cookies off?
It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to buy products.
All modern browsers allow you to change your cookie settings. You can usually find these settings in the 'options' or 'preferences' menu of your browser. To understand these settings you can use the 'Help' option in your browser for more details.

CCTV

To ensure your safety and for the prevention and detection of crime, CCTV is in operation during your visit to any of our retail outlets. 

Please be aware that if we are requested to provide CCTV images of you or any other personal information relating to you by the police or any other regulatory or government authority investigating suspected illegal activities, we are obliged do so.

How Can You Manage The Information We Hold About You?

As part of our commitment to exceptional customer service, where you have provided your consent, we personalise your experience, by only sending marketing communications about the most exclusive products, services that we believe you will be interested in. You have always been able to opt-out of these communications:

Alternatively, contact our Customer Loyalty team either in-store, by email at apriati@apriati.com (quoting “Security and Privacy Enquiry”).
You can also unsubscribe from individual email marketing communications via the “Unsubscribe” link at the bottom of each of our email marketing communications.

It can take up to six weeks for your preferences to be registered on our system, so you may still receive communications from us during this period.

Should you wish to know more about what information we hold about you including making changes to, or requesting the deletion of, information that we hold about you, you are also entitled by law to make a Data Subject Request. You can make such a request by emailing us at apriati@apriati.com (quoting “Data Subject Request”). Please note that we may need to exclude certain information as part of your request, e.g. in order to protect the privacy of other individuals or if we are permitted to exclude the information for legal or other reasons.
 

How Do We Keep Your Information Secure?

We make sure that we have information security measures in place to keep your information secure. Where we ask third parties to work on our behalf, before sharing information we always make sure that they have sufficient information security measures in place.

We will not share your information with any third parties who might wish to market their goods and services to you unless you have provided your consent. Apriati does not routinely share information outside of the European Economic Area (EEA). If it is necessary we will only do so with the relevant protection in line with data protection legislation requirements.
 

How Long Will Apriat Keep My Information?

Apriat is committed to keeping your personal information only for so long as is necessary or where we have a legitimate interest to continue doing so. Where Apriati no longer requires information to be in a format where you can be identified personally, e.g. where we keep information for analytical and research purposes or transaction information, we will remove any personal details about you.

If you have registered for an apriati.com account, then we will continue to retain your personal information in order to maintain your account. We understand that some of our customers do not shop with Apriati on a regular basis, but if you have not made a purchase with Apriati for a continuous period of four years, then we will delete your account details and all personal information that we hold about you. If you wish to use your account after this time, you will need to sign up to a new account.

If you do not have an apriati.com account, but you have signed up to receive Apriati’s marketing communications, then Apriati will only retain your information for as long as we have your consent to send you marketing (See Marketing and Promotions above).

Contacting Us
When you contact Apriati through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback. Please note, if you contact Apriati by phone your call may be recorded for quality, training and security purposes. Additionally, calls may be monitored (without your consent) to allow Apriati to collect information for security and regulatory purposes.

How Will I Know If This Privacy Policy Changes?

If we specifically change the way in which we use your personal information or if we need to notify you about a change to the information that we hold about you, we will specifically contact you.

Any future changes to our Privacy Policy will be updated online at apriati.com with the last date of update displayed as below We encourage you to check this site periodically to learn about the information that we collect, use and share.

The Apriati Privacy Policy was last updated in April 2018.

Security Policy

Security of our website is of utmost importance to us. Our site uses software to provide high level encryption technology. Although we use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet, we cannot make absolute guarantees over the security of the information you provide over the internet and as such we cannot be held responsible for it.

Never send any sensitive information, such as passwords or credit card information, via email.

Where you have chosen to create a password to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.